Clicktale’s behavioral signals and rich data help answer complex, strategic questions about your customers so you can better serve them, foster trust, and drive lifetime value.
Visitor data collected by Clicktale is rich with meaning: every gesture and movement can give insight into customers’ intent, persona type, and the overall visitor and brand experience. With over 70 calculated metrics based on millisecond-level data such as hovers, clicks, and pace, you can solve complex business challenges based on customers’ digital interactions.
Improve loyalty and satisfaction by understanding the steps visitors are willing to take as they fill out forms and browse your digital properties. Add Clicktale’s behavioral data to existing Data Management Platforms or Customer Data Platforms to build a more nuanced understanding of your customers’ behavior, and build experiences that keep customers coming back.
Go deeper in your analyses by enriching your Business Intelligence data with additional levels of behavioral insight. Instantly view replays of real customer sessions by clicking out of any report in the BI platform.
Use behavioral data and experience sensors captured by Clicktale to target users exhibiting specific behaviors. For example, typing speed, hesitation to type, and typing duration are all metrics that can be used to detect cues of deception and fraud, prioritize lead gen scoring, and a host of other innovative use cases.
Spring Venture Group, a distributor of health and life insurance policies, correlated offline user behavior with Clicktale data to increase the accuracy of their sales targeting.