Heatmaps

Unparalleled accuracy. Genuine impact. Leverage high-fidelity, data-rich desktop and mobile heatmaps to gain true insight into user intent. Contrast side-by-side visualizations of user behavior to strategically optimize for high ROI impact.

Mouse Move Heatmap

See what leads your customers to success.

Understand which page areas or elements interest and engage users the most: where they look, which promotions most affect their behavior, and what shapes their entire journey. Use advanced filtering and segmentation to identify how your most successful users interact with the page, and contrast with the behavior of those who don’t convert. Regardless of the state in which the page was displayed –a drop-down menu expanded, a pop up window open – you’ll see the “heat” for the precise elements over which the mouse moved or hovered.

Mouse Click / Tap Heatmap

Understand users and their expectations.

Discover where your users expect their journey to take them. When visitors click or tap a link, they’re expressing intent: perhaps they want to examine a product more closely, read related content, or go to check out. Deep insights into what they’re aiming for makes it easy to help them take the next step. See which elements receive many clicks or taps; if they’re clicking or tapping on something that isn’t a link, perhaps it should be.

Attention Heatmap

Find the most valuable assets on your page.

Get a deep understanding of which real estate is most valuable and the areas on the page that best attract and engage users. Once you know which content users care about most (and what they skip over), you’re just steps away from tailoring content to grab and hold their interest.

Scroll Reach / Exposure

Check the potential of your page.

How far down the page do your users actually scroll? If your great call to actions lies unseen at the bottom of the page, it's worthless. Find the exact point where users start to lose interest and where to place elements for greatest potential response.

Link Analytics

Get the backstory on user decisions.

Some people are visual learners, others learn by the numbers. However you learn, our data-rich, graphical overlay makes it clear how every link on the page is performing. Gain a comprehensive, statistical overview of visitors' hovers, clicks, hesitation time, and visit order. Is a particular link being noticed or intuitive enough? Are visitors confused and unsure? Understand users’ decision-making processes to optimize your site for maximum persuasion.