Conversion analytics

Qualitative answers. Proactive optimization. Examine your conversion funnel with laser focus to get qualitative insights on form analytics and conversion rate optimization.

Conversion Funnel

Discover what’s working and what’s not in your funnel.

Visualize and map where users are dropping off in your funnel, what they’re doing after they leave, and how best to get them back on the optimal path to increase conversion rates. For both mobile and desktop, build and test hypotheses about your funnel on the fly – no need to collect new data. With advanced filters, side-by-side views, and drill-downs to individual session replays, get a 360-degree view of your entire funnel to optimize faster and increase visitor conversions.

Form Analytics

See what’s working on your forms, and what’s not.

Within our form analytics reports, review the step-by-step conversion analysis to see how many visitors reached and interacted with your form, how many tried (but failed) to submit, and how many successfully completed it.

Drop Report

Map user drop-offs by form field.

Understand where your forms are being abandoned, so you can revise confusing fields and remove unnecessary or intimidating ones. Drill down to see individual session replays to discover if your conversion problems stem from poor page design or from problematic form design.


Time Report

Learn how to save your users’ time.

How long is it taking your users to fill in each field and the entire form? With form analytics, discover which customer data fields are taking too long to fill out, so you can optimize them, save user time, and increase completion rates.

Blank Field Report

Remove irrelevant or intimidating fields.

Find the fields in your form that are considered unimportant, confusing, or intimidating by your users. Want to increase conversions? Clarifying what’s necessary and removing what’s not can have a measurable impact on conversion funnel optimization.

Refill Report

Find and fix ‘submit’ errors.

Nothing’s more frustrating to users than hitting “submit” and being redirected to fill in a form for a second or third time. With form analytics, pinpoint client-side and JavaScript errors so you can help your users complete the last step towards conversion, and watch your website conversion rates improve.
Talk to us to explore how customer experience analytics can improve your business