Clicktale Integrations
Uncover deep insights and understand the context of the data you’re getting from your existing marketing ecosystem, including all of your favorite optimization, VoC and analytics tools. Bridge the data sets from every system to gain a comprehensive picture of your enterprise’s digital customer experience.
Analytics
Optimize revenue flows by understanding what your numbers are telling you.
With two-way integrations, leverage existing the data sets and segments you’ve already set up in your analytics tool to gain deeper insights to visitor usability and in-page behavior. For apps, piggyback on existing events to understand user behavior. Conduct proactive top-down analyses to maximize revenues from different segments. Discover what visitors from marketing campaigns are looking for, and then boost conversion rates for landing pages, forms and shopping carts. From within your analytics interface, get one-click access to session replays and aggregated reports.
A/B and Multivariate Testing
Learn where to start testing and understand the impact of every option.
Take the guesswork out of what affects user behavior by viewing session replays and analyzing heatmaps before initiating a test. Run post-test analyses to uncover how the changes you’ve made impact visitors' interactions. Get faster insights into your entire testing optimization cycle, engineer smarter tests, and deliver substantial results.
Content Management
Foster customer behavior-centric design decisions
Help creative and marketing teams work together by being able to get behavior analytic information during the design phase. With a simple click, designers can launch heatmap information for the content they are working on in order to optimize their design based on customers’ actual behavior and needs.
Voice of Customer
Uncover why you’re getting specific feedback on your site.
Link session replays and event-triggered recordings to gain an in-depth look at the behavior and in-page/in-app experience of visitors who voice feedback about your site or services. Pinpoint specific website elements causing user struggle and generate heatmaps based on satisfaction scores. Quickly resolve customer experience problems for both individual users and entire user segments, and leverage the observations to quickly optimize the website experience, reduce maintenance costs and improve online conversions.
Tag Management Solutions
Manage omni-channel data and simplify tag implementation without IT.
Add tags at any point in your website development cycle from a single application, with no impact on performance. Deploy the Clicktale tag without IT assistance or JavaScript programming. Get support for an unlimited number of tags from multiple applications. Gain flexibility in adding and testing new tags, and reduce your reliance on a single supplier.
Application Performance Management (APM)
Monitor the performance of your native apps within a visual context
Diagnose complex application performance issues with the visual assistance of Clicktale’s app session replays. Hone in on customer experience problems caused by performance issues, and quickly replicate why they are happening, so your technology team can be agile in resolving them and improving app uptimes. With this integration, enhance the overall experience and conversion rates among your users.
Crash Reporting
Replicate user interactions to find sources of crashes in your native apps
View session replays within your crash reporting tools to gain deeper understanding of which user interactions are leading to crashes. Unify all stakeholders around what needs to be fixed in your app by stepping into your users’ shoes. By experiencing your app as your users’ do, solve for crashes faster and impact business results.
Marketing platforms
Build deeper analysis of segmented users from your suite of marketing tools
Get to know your customers better by adding a visualization layer to the way you currently filter and segment your users from other marketing tools. Understand how specific segments are behaving on your website, discover why customers are leaving and learn how to make them happier. For email marketing, filter and segment according to specific campaign IDs and use session replays to see exactly what the users are doing, what’s working and what needs improvement.
Data Management Platforms
Add psychological analysis to your existing data warehouse and understand your users like never before
Get into your users’ minds, literally, by adding Clicktale data to your existing DMP. Better understand your users by adding a psychological angle that reveals users’ digital body language and mindsets alongside Field Analytics and Clicktale’s other capabilities. By honing in on your users’ true intent, improve the way you target your users to achieve business goals.
Business Intelligence
Make your data more impactful by adding an additional layer of experience data
Enrich your existing BI tools with Clicktale data by adding an additional level of insights and analysis. Create reports and view session replays to visualize your customers’ digital body language. Add Clicktale’s Data Export to other data sources to get an even better view of your customer and get faster answers to your business questions.
