9 ways to use experience analytics data

Every time one of your customers interacts with your website, mobile app or any other digital touchpoint, they emit small indicators of their mood and intent through ‘digital body language’. The way customers perform functional actions online; like scrolling on a web page, zooming in on their mobile, or tapping links on their tablet; will differ depending on their current state of mind.

This guide provides you with some of the things you can do with an experience analytics platform to help harness and analyze this kind of rich data, giving you a deeper understanding of your customers in crystal clear detail and ultimately enrich your customer experience.

 

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