Why we shouldn’t be talking about conversion

As digital marketers, one of the hardest things is understanding the experiences of people on your site – especially the ones who don’t convert. Dr. Liraz Margalit, Web Psychologist & Director of Behavioral Analytics at Clicktale, reveals how it’s done by explaining:

  • In what way the experiences of users on your site impact conversion
  • How we can detect what people are feeling just by observing digital interactions
  • Why you need to start thinking about conversion in a completely new way!
Talk to us to explore how customer experience analytics can improve your business