As digital marketers, one of the hardest things is understanding the experiences of people on your site – especially the ones who don’t convert. Dr. Liraz Margalit, Web Psychologist & Director of Behavioral Analytics at Clicktale, reveals how it’s done by explaining:
- In what way the experiences of users on your site impact conversion
- How we can detect what people are feeling just by observing digital interactions
- Why you need to start thinking about conversion in a completely new way!