Rational actors, emotional reactors

Psychology and CX Series, part 4

In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.

See all four white papers in the series:

Talk to us to explore how customer experience analytics can improve your business