70% of human interactions are non-verbal.
But what does it mean for digital?
A new level of human insight is achievable in the digital world. Every mouse move, hover, scroll, tap and pinch exposes structured behavioral patterns that determine customers’ digital body language.
Interpreting this digital body language allows us to identify patterns and anomalies to infer customer behavior, mindset and intent. This human insight layer enables us to deliver superior digital experiences and better business outcomes.