Watch the third episode of the Clicktale and BounceX webinar series, Digital experience: through the behavioral lens.
In this episode, Dr Liraz Margalit, Head of Behavioral Research at Clicktale, explores the key lessons in human psychology when analyzing digital data sets:
- How to identify customers' rational and emotional decision-making
- Why some decisions are conscious, and others are unconscious
- Why it's imperative to consider context and intent