Allianz Direct: Psychology insights lead to smarter digital sales strategy

The direct insurance division of Allianz, a leading global insurer, needed to understand why 60% of visitors were dropping off from its auto insurance policy options web page, and only 2% completing a purchase.

With Clicktale Psychological Analytics, they were able to understand:

  • Customer mindsets and how they drive digital behaviors
  • How to improve the in-page experience
  • How to tailor the digital experience for each customer segment

The results?

  • Increased conversions by 3-4%
  • Increased retention on the policy page by 15%

Want to know how? Download their story here!

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