The direct insurance division of Allianz, a leading global insurer, needed to understand why 60% of visitors were dropping off from its auto insurance policy options web page, and only 2% completing a purchase.
With Clicktale Psychological Analytics, they were able to understand:
- Customer mindsets and how they drive digital behaviors
- How to improve the in-page experience
- How to tailor the digital experience for each customer segment
- Increased conversions by 3-4%
- Increased retention on the policy page by 15%
Want to know how? Download their story here!