Mapping digital data to human behavior with USAA
Hear from Luke Horgan (Director, Digital Channel Analytics at USAA) as he shares ground-breaking...
Black Friday: The Survival Guide
Clicktale's five-point survival guide for those retailers looking to guarantee a successful – and...
Understanding digital behaviors in financial services
Download this ebook to discover the various ways in which financial services organizations can us...
How to harness emotion through digital experience
Brian Solis and Dr Liraz Magralit discuss how customers’ emotions and mindset can be derived from...
Digital Intentions: Interview with Giles Richardson (T-Mobile)
Giles Richardson, VP customer journeys, T-Mobile, discusses how customer journey mapping can accu...
Digital Intentions: Interview with Traci Inglis (TechStyle Fashion Group)
Traci Inglis, Brand President, JustFab and Shoedazzle, TechStyle Fashion Group, describes how bri...
The consumer in context: How mobile shopping impacts customer perception
In partnership with Oracle Marketing Cloud, this e-book explores how mobile shopping impacts cust...
Digital Experience: 7 essentials for 2018 and beyond
Getting digital experiences right should be a priority for enterprises. In this paper, we outline...
Streamlining RingCentral’s customer journey using behavioral data
Find out how RingCentral saw a 25% increase in conversion rate through behavioral analytics.
How data & insight drive digital experience change
In this webinar, Brian Solis and senior digital experience leaders from USAA, Samsung and Spring...
The truth behind smartphone behavior
In this report we reveal evidence that smartphone use involves a distinct psychology – a mobile m...
Digital experience series - Episode 6: Digital Body Language and ROI
In this episode, Dr. Liraz Margalit explores how you can leverage behavioral intelligence to incr...
The importance of emotion in digital experience
Are we really doing enough to understand our customers’ emotions, mindset and intent? Watch this...
Stress Shopping: The relationship between stress and shopping in digital experiences
Download this brand new report, based on a survey of over 2000 US and UK consumers, which reveals...
Digital experience series - Episode 5: Psychographics vs. demographics
In the penultimate episode of our six part series on digital experience, explain how personality...
Digital experience series - Episode 4: Human emotions in digital channels
Watch the fourth episode of the Clicktale and BounceX digital experience webinar series, Human em...
How to uncover human behavior behind the mobile screen
Mobile is shaping human behavior. Building experiences for our customers that are mobile friendly...
Digital experience series - Episode 3: The psychology of digital experience
Watch the third episode of the Clicktale and BounceX webinar series, Digital experience: through...
Digital experience series - Episode 2: Deriving meaningful insight from digital data
Watch the second episode of the Clicktale and BounceX webinar series, Digital experience: through...
Digital experience series - Episode 1: Why conversions aren’t enough
Watch the first episode of the Clicktale and BounceX webinar series, Digital experience: through...
Joining the dots between offline and online behavior to drive lifetime customer value
Case study: for Spring Venture Group, understanding its customers and offering them the most appr...
How are leading brands building loyalty in a digital world?
By 2020, 85 per cent of our interactions with brands are expected to occur through digital channe...
Clicktale Experience Cloud for Apps
A comprehensive engagement and app experience analytics solution, Clicktale Experience Cloud for...
Reinventing the online fashion business with customer experience analytics
Traci Inglis, Brand President, JustFab & Shoedazzle at TechStyle Fashion Group, explains how inte...
The future of experience with Brian Solis & Liraz Margalit (PhD)
In 2018, the advent of new technologies such as AI, VR, NLP and IoT connected devices, means bran...
Building experience analytics advocacy with Sony Network Communications
Since 2013, Sony Network Communications has been using the advanced visualization tools within Cl...
Infographic
Path Identification: visualize your visitors’ paths
Path Identification is a new feature in the Clicktale Experience Cloud that identifies in-page pa...
ebook
Path Quantification: quantify complex behaviors and business impact
Path Quantification is a new feature in the Clicktale Experience Cloud to quantify the complex se...
Leveraging data science to deliver next-level digital experiences
Webinar: Alex Allen, CMO at Spring Venture Group, and Dr. Shira Agasi, Data Scientist at Clicktal...
Beyond Conversion: How to harness digital body language
Businesses keep measuring conversion because it’s easy; it’s a straightforward metric that is sim...
Psychological Analytics
The main predictor of whether visitors will return to your website and become long-term customers...
Path Identification
In the brick and mortar world, it’s easy to watch the paths your customers take in your store, to...
Data Export
Visitor data collected by Clicktale is rich with meaning: every gesture and movement can give dee...
Discover your customers’ digital body language
A new level of human insight is achievable in the digital world.
video
Using data effectively
A leading British financial institution has proven the value of organization-wide analysis of cus...
How RBS proved ROI from digital experience analytics
Prove the ROI of your customer experience data with the right analytics tools.
2017 CMO Webinar: Why conversion rates matter less than you think
How businesses can understand the emotional impact of customer experience.
The digital psychology advantage
In the highly-competitive digital arena, forward-thinking stakeholders are digging deep into the...
Creating a consistent brand experience across retail channels
Getting the right product in front of the right customer at the right time.
Overcoming the challenges of the omnichannel world
How to benefit from massive amounts of customer interaction data from multiple online retail chan...
Case Study
Enterprises Require Enterprise-Capable Solutions
Your website’s performance and the security of your customer data can make or break your business.
Converting moments of emotional impact into customer loyalty
Bruce Temkin, Customer Experience Guru, discusses how designing for emotional impact is crucial t...
Why we shouldn’t be talking about conversion
One of the hardest things is understanding the experiences of people on your site – especially th...
Rational actors, emotional reactors
Identify emotional processes so your site can respond to them most effectively.
Seekers & browsers
Increase conversions with diverse purchase paths for different visitor mindsets.
Women connect. Men choose.
Put gender-based differences in cognitive styles to work on your website.
research
Case Study
Webinar: The psychology of increasing conversions on your site
Create customer experience frameworks that work based on psychological theories of online behavior.
Webinar: Forrester’s Sucharita Mulpuru on the new commerce paradigm
Implications of the shifting retail landscape and strategies to help innovative e-businesses thrive.
Video
Clicktale helps Hello bank! reach and reassure first-time bank customers
BNP Paribas Fortis's digital bank optimized the online banking experience and UX for Millennials.
Windstream leverages Clicktale-Adobe duo to achieve double digit lift
Based on Clicktale online customer behavior insights, Windstream measurably increased conversions.
Clicktale gives 1-800 Contacts clear insight for better customer service
The leading contact lens retailer depends on customer behavior analytics for insights that drive...
The rise of online product customization
Customizing online products has potential to generate significant incremental revenue.
Online personas: optimizing the e-commerce experience
Without face-to-face interactions, it's hard to "know" customers and adjust to meet their needs.
Digital customer experience metrics: uncovering the behavior behind the numbers
Metrics are yardsticks of online success, but traditional solutions may not tell the full story.
Web psychology 101: practical insights for optimizing digital marketing
Psychological insights and customer behavioral analytics help you optimize your website.
webinar