Using data effectively
A leading British financial institution has proven the value of organization-wide analysis of cus...
How RBS proved ROI from digital experience analytics
Prove the ROI of your customer experience data with the right analytics tools.
Visual Editor: create events in a code-free environment
Visual Editor is Clicktale’s WYSIWYG environment to set up events, segments or filters on any pag...
Enterprises Require Enterprise-Capable Solutions
Your website’s performance and the security of your customer data can make or break your business.
2017 CMO Webinar: Why conversion rates matter less than you think
How businesses can understand the emotional impact of customer experience.
Creating a consistent brand experience across retail channels
Getting the right product in front of the right customer at the right time.
The digital psychology advantage
In the highly-competitive digital arena, forward-thinking stakeholders are digging deep into the...
Overcoming the challenges of the omnichannel world
How to benefit from massive amounts of customer interaction data from multiple online retail chan...
Allianz Direct: Psychology insights lead to smarter digital sales strategy
Insurance giant leverages Clicktale psychology insights to correlate customer states of mind with...
Why we shouldn’t be talking about conversion
One of the hardest things is understanding the experiences of people on your site – especially th...
Video
B&Q sees millions in annual uplift with Clicktale
Customer behavior insights, visualizations, and the Customer Success team, changed the game for B&Q.
Trainline gets on track for a truly superior customer experience
Trainline, the dominant player in the UK’s online rail market, relies on Clicktale to help genera...
Clicktale gives 1-800 Contacts clear insight for better customer service
The leading contact lens retailer depends on customer behavior analytics for insights that drive...
Webinar: Forrester’s Sucharita Mulpuru on the new commerce paradigm
Implications of the shifting retail landscape and strategies to help innovative e-businesses thrive.
Windstream leverages Clicktale-Adobe duo to achieve double digit lift
Based on Clicktale online customer behavior insights, Windstream measurably increased conversions.
Clicktale helps Hello bank! reach and reassure first-time bank customers
BNP Paribas Fortis's digital bank optimized the online banking experience and UX for Millennials.
Digital customer experience metrics: uncovering the behavior behind the numbers
Metrics are yardsticks of online success, but traditional solutions may not tell the full story.
webinar
Web psychology 101: practical insights for optimizing digital marketing
Psychological insights and customer behavioral analytics help you optimize your website.
Online personas: optimizing the e-commerce experience
Without face-to-face interactions, it's hard to "know" customers and adjust to meet their needs.
The rise of online product customization
Customizing online products has potential to generate significant incremental revenue.
Webinar: The psychology of increasing conversions on your site
Create customer experience frameworks that work based on psychological theories of online behavior.
research
Women connect. Men choose.
Put gender-based differences in cognitive styles to work on your website.
Seekers & browsers
Increase conversions with diverse purchase paths for different visitor mindsets.
Rational actors, emotional reactors
Identify emotional processes so your site can respond to them most effectively.
Converting moments of emotional impact into customer loyalty
Bruce Temkin, Customer Experience Guru, discusses how designing for emotional impact is crucial t...