Picture this. You're challenged to a game of darts and shown a dartboard. The only problem is you're blindfolded and asked to hit the bullseye! That's exactly what it can be like trying to validate a website optimization hypothesis using A/B testing.
But don't take our word for it. Just ask Jeffrey Franzetti, Senior Consultant for Interactive Marketing at Windstream, a Fortune 500 company with over $6 billion in annual revenues.
In this 20 minute webinar, Jeffrey and Simon Harris, Business Development Manager for Clicktale, explain how integrating Adobe Analytics and Clicktale can turn a website into a powerful customer experience tool and revenue-generator.
In the webinar snippet below, listen as Simon compares the challenge of creating an optimal digital customer experience to managing a ski resort!
Hear the full Adobe Analytics & Clicktale Integration webinar.
(For further information on this and other Clicktale integrations, go to: Clicktale Integrations).
Learn even more about Clicktale and Optimizely A/B Testing Capabilities.