Drill-down into why visitors don't convert

Today we are thrilled to announce the launch of the Clicktale Conversion Funnel Drill-Down, an industry first in combining conversion funnels with visitor session playback. Our unique Drill-Down capability allows you to delve even deeper into the conversion process, revealing both the between-page AND in-page journey visitors take to, from, and inside each webpage.


Bridging the gap between traditional and In-Page Analytics, the Clicktale Conversion Funnel Drill-Down is the only web analytics tool to provide both quantitative statistics and qualitative behavioral data about your visitors at each funnel step. No need to guess why some visitors convert and why some don't.

Just push play to discover:

  • What causes visitors to abandon your conversion funnel
  • Which behaviors lead to successful conversions
  • Which webpage elements hurt the conversion process
  • Where visitors go when they leave the funnel, and
  • Why visitors sometimes return to the funnel and eventually convert

"The addition of drill-down and replay to Clicktale's funnels adds a new dimension to conversion analysis," says Eric T. Peterson, consultant and author of Web Analytics Demystified. "By actually seeing where visitors go when they leave critical marketing funnels, analysts and business users can better understand why visitors fail to convert."


Clicktale Conversion Funnels enable online businesses to easily model any online business process to improve website usability and maximize ROI. The unique benefits of our Conversion Funnels include:

  • No Setup Required - Your automatically generated 3-step funnel is ready for you upon login to your Clicktale account; it's based on the most popular 3 step path through your site in the last 30 days.
  • Fully Customizable - Interact with your funnels by editing, adding or deleting any funnel step on the fly and Clicktale instantly recalculates the funnel with any change. No more waiting!
  • Discover Paths - Regenerate the entire funnel based on different starting pages and find out the most popular paths used to navigate through your website.


From form submission and online checkouts to complicated website navigation and everything in between, by drilling down and zooming in, you'll gain targeted insights into your visitors' conversion process in a matter of minutes!

Although the Conversion Funnel Drill Down is a Clicktale Enterprise feature, to celebrate the launch, all our customers are able to try it out for a limited time only.

So what are you waiting for? Sign up today and gain the necessary usability data you need to effectively maximize your website's conversion rates and ROI.

Talk to us to explore how customer experience analytics can improve your business