New Year's Business Resolution #1: I shall not cause my visitors any frustration online.
Great job, e-tailers, on a successful online shopping season! If you are not completely satisfied with how your website usability held up during the holidays, no worries! There is no time like the present to improve your site for next year's sales!
Let's take a quick look at some of Clicktale's unique web analytics products and features released over the past year that are sure to give you a jump start on your New Year's business resolutions.
Mouse Move Heatmaps
At the end of last year we released our Mouse Move Heatmap, the final addition to the Clicktale Heatmap Suite. By aggregating the mouse movements of thousands of visitors on a webpage, you get a comprehensive, visual representation of what your visitors are looking at and focusing on within your webpages. Mouse Move Heatmaps enable you to anonymously and seamlessly test thousands of users for a fraction of the cost of regular eye tracking studies.
Clicktale's New Dashboard
Kicking off 2010, we introduced our sleek new Dashboard , instantly giving one-click access to all of your most critical website metrics. The Dashboard includes our complete Heatmaps Suite, visitor recordings, form analytics and real-time traffic monitoring all from a single page. As well as drill-down access to more detailed analytics. Be sure to check out our Search module, newly added onto our Dashboard, to quickly customize your web analytics solution to fit your individual business needs.
This year, Clicktale succeeded in adding segmentation capabilities to our ENTIRE Heatmap Suite! This enables online businesses to segment their heatmaps by any metric desired and optimize their website according to the specific browsing behavior of different user groups.
Segmented Form Analytics
Filling out a web form is usually a key step in the conversion process of any website. Segmented Form Analytics allows online businesses to segment various behavioral patterns to identify what's preventing specific visitor groups from successfully completing online forms.
Ultra Scale Heatmaps
Large websites that experience heavy traffic need a time-efficient and effective way to track their visitor data. Ultra Scale Heatmaps aggregate data from as many as 100,000 pageviews in a single graphical report. These new heatmap features can be used to make on-the-fly website changes that improve site usability and conversion rates.
Conversion Funnels and Drill-Down
Clicktale Conversion Funnels visually display the paths visitors take through your website, revealing how they successfully convert and where lost customers drop out. You learn which pages produce the highest conversion rates, and which cause the highest abandonment.
Once you discover where visitors are falling out of your funnel, the Conversion Funnel Drill-Down feature enables you to figure out why. Watch video session playbacks of visitors at specific funnel steps and find out which webpage elements either help or hurt the conversion process.
Coming 2011 To a Clicktale Solution Near You!
We are ready and excited to bring you more revolutionary web analytics products in 2011. So stay tuned!
Happy New Year :-)