Marina Shapira, PhD

  • The fold is NOT dead

    The fold is NOT dead

    In the age of digital content and online news, the ideas that came to define the ‘fold’ almost 100 years ago are still alive, still relevant, and are still impacting the way that users consume information to this very day.

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  • Want to increase retail sales? Up your filtering game!

    Want to increase retail sales? Up your filtering game!

    For large online retailers, the burning question is rarely whether they have the products that customers want but rather how quickly customers can discover that they have them.

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  • 5 major mobile filtering pitfalls – and how to fix them

    5 major mobile filtering pitfalls – and how to fix them

    “How can I help you?” These five words go a long way to making a customer in a brick-and-mortar clothing store feel more at ease when faced with the sensory overload of multiple racks of apparel and thousands of items to choose from.

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