Liraz Margalit, PhD

  • To find the holy grail of digital experience, start thinking like a psychologist

    To find the holy grail of digital experience, start thinking like a psychologist

    Every digital marketer is looking for the holy grail of digital experience. The problem is that the perfect digital experience is as elusive as the holy grail.

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  • Introduction to Mindsets: Mindful

    Introduction to Mindsets: Mindful

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Focused

    Introduction to Mindsets: Focused

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Exploring

    Introduction to Mindsets: Exploring

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Disoriented

    Introduction to Mindsets: Disoriented

    Customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • Introduction to Mindsets: Lack of Interest

    Introduction to Mindsets: Lack of Interest

    Find out how customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • The Mindsets Series: Introduction to mindsets

    The Mindsets Series: Introduction to mindsets

    Find out how customers’ mindsets affect the way they interact with a website, how they make purchase decisions, and how they react to advertising messages.

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  • E-commerce 101: Don't Confuse Your Customers

    E-commerce 101: Don't Confuse Your Customers

    Our brains organize the world by shapes, colors and various other stimuli. Website designers facing a creative urge need to balance their desire for uniqueness with their realization that customers simply prefer the familiar.

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  • Why are people more impulsive when using mobile?

    Why are people more impulsive when using mobile?

    Research by the University of British Columbia says that we’re more likely to indulge in guilty pleasures when shopping online with a touch screen versus a desktop computer.

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