Telco providers struggle to reach, engage, and move their audiences to action. With a highly competitive market and the need to remain lean, they face several strategic user experience questions on websites and apps:

How do we increase levels of self-service and reduce the load on call centers?

Self-service and e-service are the keys to lowering the burden on call centers. How can we enhance usability to facilitate faster, more focused resolutions to customer queries?

How can we measure the effectiveness of our customer journey?

With so much content and such a broad service offering, how can we be sure consumers are finding their way optimally through our site or our app?

How can we optimize the sales funnel?

For existing and new subscribers, cross-selling, upselling, and accessory sales create important revenue streams. How can our offers and on-screen placements generate higher engagement and more conversions?

How to ensure website or app differentiation?

In a commodity market, usability and engagement are real differentiators. How engaged are our users with our website or app?

Our Customers

World-leading telecoms provider T-Mobile uses Clicktale to gauge digital user behaviors, understand the meaning behind these behaviors, and ultimately perfect the digital experience. Watch the video to find out how the telco provider can extract meaningful insight from digital experience data and affect change in customers' complex digital journeys, in real time.


Sky is Europe's leading entertainment company, serving 23 million customers across seven countries - UK, Ireland, Germany, Austria, Italy, Spain and Switzerland. From exclusive partnerships with HBO, Showtime and Warner Bros. to Sky Original Productions, Sky offers the best and broadest range of content along with the best viewing experience to suit each and every customer. 

RingCentral is a leading provider of global enterprise cloud communications and collaboration solutions. Serving over 350,000 businesses worldwide, RingCentral provides a more flexible and cost-effective platform — in comparison to on-premises legacy systems — that unites today’s mobile and distributed workforce.


Modern digital experiences are extremely complex, and knowing exactly what’s going on everywhere is very tough. To truly understand digital customers, you need to have a holistic understanding of their behavior - and achieve that at scale. " Giles RichardsonVP Digital Journeys, T-Mobile
Talk to us to explore how customer experience analytics can improve your business