On retail websites and apps, where every micro-change can measurably impact revenue, retailers face a multitude of unanswered digital experience questions, such as:

What is causing abandonment?

High shopping cart abandonment rate (~70%) is a constant headache for digital merchants. How would revenues be impacted if we could see and pinpoint the exact causes?

How do we put customer feedback into context?

There is often a gap between what people say and what really happened during their experience. Can we quantify the impact of negative feedback so that we can prioritize by most pressing issue?

How can we measure the effectiveness of our customer journey?

With so much content and such a broad product offering, how can we be sure consumers are finding their way optimally through our site or our app?

Is customer experience optimized across all devices/channels?

People access our site from multiple devices. How do we optimize the e-commerce user experience for our omnichannel digital customers, regardless of device/channel?

Our Customers

TechStyle fashion Group, owner of fashion retail brands JustFab & Shoedazzle, utilized Clicktale's experience analytics to build a comprehensive view of the customer journey, and identify measurable digital behaviors that resulted in an incr


By empowering B&Q to understand its customers and optimize their e-commerce UX more quickly and accurately than ever before, Clicktale helped B&Q achieve: Millions of pounds in annual uplift for rapid ROI, 75% reduction in time-to-optimization, increased ROI on its analytics ecosystem, a stronger and more proactively customer-centric culture.


Justfab Color (1)
The ability to understand our data ensures that we can continue to pioneer the world of membership fashion commerce using technology, along with a new level of relationship between customer and brand. " Traci InglisBrand President, JustFab and Shoedazzle, TechStyle Fashion Group
Talk to us to explore how customer experience analytics can improve your business