Financial Services 

Banks, credit card and insurance organizations are required to comply with strict, constantly-evolving regulations, which lead to many digital customer experience challenges, such as:

How to encourage consumers to complete long forms?

Complex financial services and insurance packages like mortgages and home owners insurance require lots of information. Why are consumers dropping, mid-form?

How to best convey our commitment to security?

With cyberattacks and data leakage prominently making news, how exactly do customers perceive our efforts to reassure them about privacy and security?

Is site/app navigation working?

With so much content and such a broad service offering, how can we be sure visitors are finding their way through our site/app in an optimal manner?

How to lower the burden on the call center?

Online support is efficient and highly cost-effective. How can we optimize our customers’ digital experience to ensure that they opt for our online support channels?

Our Customers

Hello bank!, the digital bank of the BNP Paribas Fortis group, operates in 5 domestic retail markets with Hello bank! Belgium leading the online banking business. Hello bank! Belgium is now active in the areas of reward-based crowd funding and online mortgage loans as well.


MetLife, Inc is a leading global provider of insurance, annuities, and employee benefit programs, serving customers in 50 countries. With Clicktale, MetLife ensures that its customers are achieving their digital goals, and finding the experience enjoyable. Watch MetLife discuss how Clicktale helps deliver a superior digital experience for its customers.


The unique value Clicktale adds is the ability to show why. Clicktale explains the reasons behind the Adobe Analytics statistics." Matt BeginRSA
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