In the Media

Optimize DX - and get real - with customer experience management

Optimize DX - and get real - with customer experience management

As a poor college student, I would have done nearly anything for an extra buck. So when I was offered $20 to be observed while trying to accomplish various tasks on a 1990s website, I jumped at the chance.

Four e-commerce Homer Simpson moments, and how they were rectified leveraging customer experience insights

Four e-commerce Homer Simpson moments, and how they were rectified leveraging customer experience insights

“Life’s not fair.” Your mother told you this. Actually, everyone’s mother told them this. And, as usual, Mom was right. Sometimes, despite our best efforts and intentions, things just...

Talking with: Clicktale VP Michal Harel on customer experience trends

Talking with: Clicktale VP Michal Harel on customer experience trends

Clicktale Vice President Michal Harel, who leads the firm’s consulting services group, offers up her insights on a big misconception many retailers have...

Date your web design, don't marry it (Yet)

Date your web design, don't marry it (Yet)

Redesigning a legacy website is a project that is not undertaken lightly. It’s time-consuming, costly and most of all risky. While change is often hard, when approached with careful planning...

What businesses need to understand about chatbots

What businesses need to understand about chatbots

Welcome to the bot-centric future, which is set to make smartphone users — i.e. almost everyone in the Western hemisphere — navigate the internet in a chit-chat fashion with a virtual assistant.

The one question every boss should ask to inspire employees

The one question every boss should ask to inspire employees

The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely questions about...

Clicktale review: how Clicktale works, and how it helps your online business

Clicktale review: how Clicktale works, and how it helps your online business

Clicktale is a Software-as-a-Service, cloud-based analytic system and service that allows you to visualize your customer’s experience on your website from their perspective.

Why are visitors STILL getting lost in your site’s navigation?

Why are visitors STILL getting lost in your site’s navigation?

I’m anti-GPS and anti-Google Maps. I don’t read paper maps very well, and I hate asking for directions. If these traits were coupled with a good sense of direction, I’d ...

These 5 businesses rock the mobile app experience

These 5 businesses rock the mobile app experience

Consumers now use mobile devices more than they use desktop and laptop computers, and agile enterprises are shifting their focus to properly target mobile users...

Are you scaring your customer’s inner caveman?

Are you scaring your customer’s inner caveman?

Why is this important? Because marketers, from tiny entrepreneurs to global enterprises, can unintentionally trigger adverse behavior from visitors if they don’t take psychology into account.

Unleash the power of data-driven A/B testing

Unleash the power of data-driven A/B testing

Life is full of A/B tests. People perform A/B tests every single day, often without knowing. From parenting to gardening — and everything in between — we test options to see what works best...

Should you invest in promoting your mobile site or mobile app?

Should you invest in promoting your mobile site or mobile app?

There is no doubt about it: mobile is no longer “nice to have.” Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital...

The 5 biggest challenges of customer experience and how to overcome them

The 5 biggest challenges of customer experience and how to overcome them

Gartner tell us that by 2020, customers will manage 85% of their relationship with an enterprise without interacting with a human. Not surprisingly...

5 Proven DX strategies to make your visitors smile

5 Proven DX strategies to make your visitors smile

If content is King, then engagement is Queen — or at the very least Grand Vizier. And nowhere is this more important to remember than on information and media sites...

Measuring conversions that (seemingly) never happened

Measuring conversions that (seemingly) never happened

How can you quantify digital success when the customer buys offline? Start by changing everything you know about "conversions.”

5 Little Tips That Can Make a Big Impact in Your Checkout

5 Little Tips That Can Make a Big Impact in Your Checkout

“Details create the big picture,” said Sanford Weill, former chairman of Citigroup. In the e-commerce arena, this is most true at the pinnacle of your funnel: the checkout.

Haven't heard of Proactive Net? It will revolutionize customer experience.

Haven't heard of Proactive Net? It will revolutionize customer experience.

As you’re scrolling around the web today, trying to take care of important chores as quickly as possible, imagine a scenario where the internet has a sixth sense about what you are trying to do.

Targeting customers in abstract terms versus concrete

Targeting customers in abstract terms versus concrete

Perspective matters a lot in life – it affects our relationships with family, our understanding of events around us, and it underlines our education, lifestyle and basic worldview.

Top digital marketing trends you don't want to miss

Top digital marketing trends you don't want to miss

"I was really happy to see Adobe's focus on experience. From the very beginning, we've always been focused on how customers are experiencing the brand -- from their perspective," said Tal Schwartz, Clicktale CEO.

Beware the MOOPS: Avoid These Mobile Website Mistakes

Beware the MOOPS: Avoid These Mobile Website Mistakes

In an iconic 1992 episode of “Seinfeld,” George Costanza cheats in Trivial Pursuit, taking advantage of an answer card misprint: “Moops” instead of “Moors.”

Adobe embraces Clicktale's CX Analytics

Adobe embraces Clicktale's CX Analytics

A company that promises to help take the guesswork out of website optimization and provide enterprises with actionable insights won the top award at the annual three-day...

Six ways to better engage customers and increase conversions

Six ways to better engage customers and increase conversions

Too much has already been written about the unpleasantness and inconvenience of modern business travel. Whenever a colleague...

Experience Management Platform Clicktale Wins Innovation Partner of the Year

Experience Management Platform Clicktale Wins Innovation Partner of the Year

Clicktale, an enterprise experience management platform, has won Adobe Marketing Cloud’s Innovation Partner of the Year award.

Why Software Wants to Get a Little More Personal

Why Software Wants to Get a Little More Personal

UX may be considered subjective in nature; however, according to Liraz Margalit, personal experience (PX)...

Clicktale acquires FlightRecorder

Clicktale acquires FlightRecorder

Clicktale has announced today the acquisition of FlightRecorder, as it gears up to launch a new product at Mobile World Congress (MWC)...

The Holiday season may be over, but its lessons aren’t

The Holiday season may be over, but its lessons aren’t

There should be dedicated vacation packages for online retailers recovering from the intensity of the holiday season. With many ...

Q&A with Clicktale's Tal Schwartz

Q&A with Clicktale's Tal Schwartz

Tal Schwartz, founder of Clicktale, started his data-oriented career at an investment fund. He explains, “In a sense I was a scientist of financial ...

1-800 Contacts pushes tech partners for ‘proof of concept’

1-800 Contacts pushes tech partners for ‘proof of concept’

Over two years, a lot has changed for online contact lens seller 1-800 Contacts. “In 2013, we didn’t even...

Creating website forms that give as well as they receive

Creating website forms that give as well as they receive

Website forms need to instill consumer confidence at the most critical juncture in online commerce. So why are they still confusing ...

Who moved my (virtual) cheese? : the power of understanding mental models when designing websites

Who moved my (virtual) cheese? : the power of understanding mental models when designing websites

Human beings are creatures of habit, and once we have a model for how a certain space should look in our head, finding that model flipped on its ...

Mobile marketing trends 2016: 50 experts on the future of apps, ads & search

Mobile marketing trends 2016: 50 experts on the future of apps, ads & search

Terms like “the Year of Mobile” and “mobile-first” have become easy jokes for speakers at digital marketing conferences – and for good reason ...

Are we more likely to follow through with resolutions we post on social media?

Are we more likely to follow through with resolutions we post on social media?

Though the focus of most New Year’s resolutions is on identifying personal goals, the tradition has a communal feel. After all, everybody’s doing it ...

The top UX predictions for 2016

The top UX predictions for 2016

It’s that time of year again, where we present our annual UX predictions for the coming year. Will there be an increased focus on mobile? Will ...

4 digital experience trends shaping the future of marketing

4 digital experience trends shaping the future of marketing

To understand the future of digital experience, we must stay abreast of emerging patterns and learn to let go of aging paradigms that no longer ...

Emotional sales: lessons from the mall

Emotional sales: lessons from the mall

Online stores have many benefits over their offline counterparts: they are open 24/7, there is never a parking issue, and their overhead is ...

5 psychology tactics that will help retailers win customers' hearts and minds

5 psychology tactics that will help retailers win customers' hearts and minds

This year, things are different. Consumers are more hesitant to pull the trigger in an uncertain economic environment, and marketers are ...

Use the force, young marketer: the power of forced user registration

Use the force, young marketer: the power of forced user registration

Forcing user registration does not make you the Evil Emperor, but you do need to smooth the path to galactic domination. A long time ago in an …

Slowest Holiday shopping season in years: what are retailers to do?

Slowest Holiday shopping season in years: what are retailers to do?

For online retailers this holiday season, the most wonderful time of the year seems to have been struck by the Grinch. The 2015 holiday ...

Clicktale builds in-house consulting team to strengthen consumer behavior analysis

Clicktale builds in-house consulting team to strengthen consumer behavior analysis

Clicktale has enhanced its end-to-end digital optimization solution with consumer behavior analysis provided by an in-house psychologist, ...

Using psychology to improve website conversions

Using psychology to improve website conversions

If there is one important lesson learned from the many studies conducted in the Web usage, analytics and optimization fields, it is that ...

What Bill Gates and J.K. Rowling have in common

What Bill Gates and J.K. Rowling have in common

Failure is what you encounter on the road to a truly original idea. It’s what history has proven, time and again, is the first step to creativity. Bill Gates ...

Call-to-action buttons that actually get users to act

Call-to-action buttons that actually get users to act

Whether you use webinars, ebook downloads, free trials, or a contact form (or…all of these!) to generate leads, all the work you put in will ...

Why we’re addicted to our smartphones but not our tablets

Why we’re addicted to our smartphones but not our tablets

Remember all of the wisecracks about executives and their BlackBerry addictions? Back then, constant contact was limited to the few ...

Broking break: how to improve your website

Broking break: how to improve your website

Ensuring a smooth user experience is absolutely crucial for insurers and brokers. So, here are some tips from Eliza Savov, of Clicktale, a provider ...

Past behavior does not determine future purchases

Past behavior does not determine future purchases

Ever wonder why after buying shoes online (or any other consumer goods), for the next few weeks or months, you can be sure to spot ads or ...

Behind every click is a clerk

Behind every click is a clerk

The web analytics world is a math nerd’s heaven. Numbers rule in this kingdom. Nearly every parameter imaginable is measured, quantified ...

Shop.Org digital summit showcases next generation of retail experiences

Shop.Org digital summit showcases next generation of retail experiences

Some of the key buzzwords and trends that resonated during conversations and sessions throughout the event included ...

Beyond web-analytics data: how to improve DCX through actionable insights

Beyond web-analytics data: how to improve DCX through actionable insights

Digital customer experience (DCX) professionals rely on web analytics data to optimize the user experience. The profile information of users ...

CIOReview selects Clicktale for most promising digital marketing solution providers list

CIOReview selects Clicktale for most promising digital marketing solution providers list

Clicktale, the pioneer of digital customer experience solutions, today announced that CIOReview selected Clicktale as one of the “20 Most ...

How Lenovo used website analytics to fix its Yoga 3 laptop flop

How Lenovo used website analytics to fix its Yoga 3 laptop flop

It’s every company’s worst nightmare: you launch a new product and wait for the sound of clicks as customers rush to buy it online – but hear nothing ...

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