As digital experience has growing impact on your company’s revenue, making changes on your website has become mission critical. Learning how to build an effective strategy is a crucial step in deciding which changes to make and how to carry them out. Knowing how to evaluate revisions ensures that your change management will impact your bottom line.
In this webinar, Michal Harel the Director of Consulting Services Group of Clicktale together with Jenni Bruckman, Senior Client Manager of Brooks Bell, provide practical insights on successfully planning and carrying out web optimization change management.
Watch this webinar and learn how to:
- Discover useful methods for planning, implementing and evaluating changes on your website.
- Facilitate changes that meet your KPIs and increase revenue.
- Identify common obstacles that arise from planning site changes and explore solutions for overcoming them.
- Understand the importance of creating a strategic web optimization roadmap.