Dieter Davis, formerly in charge of web analytics at Nike, Expedia, and Hotels.com, believes that Clicktale humanizes the digital consumer experience. In this two-minute video, he discusses the role of web analytics in the digital ecosystem, and how solutions like Clicktale's can and should impact every aspect of the organization.
In this video, Dieter discusses:
- Clicktale’s tight integrations with leading voice of customer and marketing analytic
- Clicktale’s accurate individual replay and aggregate insight capabilities
- Understanding in-page analytics and seeing the actual consumer experience