How Dell partners with Clicktale and Adobe

The advanced integrations between Clicktale and Adobe enhance Dell’s sophisticated experimentation and testing programs, by providing a deeper understanding of customer behavior.

Hear from Vab Dwivedi (Dell), Cody Crnkovich (Adobe) and Sara Richter (Clicktale) as they talk about the power of uniting data sets, fueling analysis with actual customer behavior and uncovering how this impacts the experience.


The combination of behavioral data and high-quality visualizations from Clicktale helps the Dell team make better decisions on how to improve the experience, and gives context to every interaction across their digital properties.

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