Avis Budget Group was looking to drive increased bookings for its vehicles across all of its digital touchpoints. However, the digital experience was inconsistent, with some pain points clearly causing drop-offs and lower conversion rates.
Within just a month of the initial investment, Clicktale’s experience analytics had identified enough ways for Avis Budget Group to improve the digital experience to justify the cost of the solution in its entirety.
Read how the team:
- Moved from using data focused on individual customers’ website sessions to aggregated actionable insights
- Generated significant ROI through improvements to the digital customer experience
- Built a stronger understanding of the context behind customer feedback through Voice of Customer integration