Walmart grows sales by making gift-buying simple

Walmart’s dedicated Gift and Toy Finder tool was designed to engage customers and help them find the right gift for each person on their list.

Walmart turned to Clicktale to make sure that the tool was generating maximum value in the important pre-holiday season -- and discovered that 1 of every 5 page visitors did not even see the tool, and many others encountered acute usability issues.

By implementing concrete recommendations based on empirical Clicktale findings, the Walmart web team grew sales via the Gift and Toy Finder tool by 24%. 

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