Using Customer Experience to monetize web analytics segments

In this 35 minute webinar Adam Greco (Adobe Analytics expert), Siping Roussin (Lenovo) and Joseph Fuerst (Clicktale) explain:

  • How Lenovo used Clicktale and Adobe Analytics to provide actionable insights into their most valuable target audience segment.
  • How purchasers and non-purchasers experience a website differently.
  • How to determine which actions lead to purchase and why failure occurs for non-purchasers.
  • What elements to emphasize in order to create conversion success and what elements to eliminate to prevent bounce.
Talk to us to explore how customer experience analytics can improve your business
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