At The North Face site, analysts were puzzled by the large number of customers who filled their carts but failed to check out.

Suspecting a problem with the Shopping Cart page, The North Face turned to Clicktale for insight into customer behavior on the shopping cart page -- and discovered that they had unintentionally created an appealing diversion from customers' straight path to checkout.  

To learn more about how Clicktale's integration with Monetate helped The North Face test the finding and quantify just how much it cost them, read the case study now!