Path Quantification

Every digital decision-maker today knows that positive experiences are critical in today’s fierce battle to win and retain customers. But identifying and measuring the impact of user experience issues has been a challenge for organizations, until now. Part of the Clicktale Experience Cloud, Path Quantification enables users to track sequences of in-page visitor behaviors – millisecond-level hovers, clicks, scrolls and more – and to measure the scale of experience-related problems or opportunities. Now, for the first time, digital stakeholders can:

  • Quickly validate hypotheses on any visitor-related behavioral question
  • Dramatically reduce time spent quantifying impact of problems
  • Monitor future interactions to verify whether issues have been resolved
  • Empower stakeholders to identify and solve behavioral issues without involving IT
Talk to us to explore how customer experience analytics can improve your business