Web forms that seem straightforward to you may be unclear to your customers. There are so many form types and so many ways things can go wrong with them (hint, it's not only about the form length), so knowing how to make your forms even better would be helpful.

In this 30-minute recorded webinar, Eliza Savov, Customer Experience Analyst at Clicktale, guides you through the world of form optimization. Walk in the customer’s shoes with real-life examples of how users struggle with forms. Learn how to identify obstacles and apply form optimization strategies.

Learn how to:

• Uncover critical common and uncommon errors in web forms.
• See which fields cause the largest drop off or require re-filling.
• Find out why engagement with forms does not always mean a positive customer experience.
• Provide a better user experience using form optimization best practices.