How forms can confuse, confound and chase your customers away

Forms are the virtual equivalent of a handshake between you and your visitor. But it takes two parties to have a satisfying handshake. Your customers need to receive as well as give.

In this e-book, we offer examples of how forms can confuse, confound, and chase away both existing and potential customers – and actionable advice to help you avoid these pitfalls, such as:

  • How to lower visitor friction by clearly differentiating between sign-in and sign-up forms.
  • How to maximize confidence and keep visitors in their comfort zone on personal details forms.
  • How to reduce last-minute cart abandonment by lower errors and frustration at checkout.

Register to download the e-book and start smoothing your website’s path to conversion today!

Talk to us to explore how customer experience analytics can improve your business