Using psychology for optimizing content performance

Video has been crowned as marketing’s Prince Charming, promising high engagement, and as such, is considered by many businesses as the new platform of choice. But is it really the case?

Combining digital customer experience analyses from Clicktale and content performance data from Taboola, we discovered key business-driven insights into the way people engage with content.

Join Liraz Margalit PhD., Clicktale's Web Psychologist, and Ran Gishri, Taboola’s VP of Audience Development, for a journey into the psychology behind content engagement. Learn how you can optimize your content performance to drive engagement and increase ROI.

Watch this webinar and learn:

  • What are active and passive state of minds and how they affect our content choices.
  • How traffic sources, product types, and marketing channels affect content consumption.
  • How personality and sense of control influence people’s preference for content.
  • Which content formats perform and convert best for what purpose.
Talk to us to explore how customer experience analytics can improve your business