Understanding digital behaviors in financial services

Digital is changing the face of financial services, and most financial organizations are now fully embracing the basics of digital.

The problem, though, is that while doing digital well is a great differentiator, it removes one of the relatively simple ways they used to get to know your customers — face-to-face interaction.

Enter stage right: Experience analytics.

Download this ebook to discover the various ways in which financial services organizations can use experience analytics to:

  • Analyze in intricate detail exactly how prospects and customers use your website, app and other digital touchpoints
  • Collect granular data on individual mouse clicks, hovers, app taps, scrolls and more 
  • Aggregate and enrich the data across different subsets of your audiences to uncover actionable insight
Talk to us to explore how customer experience analytics can improve your business
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