Digital is changing the face of financial services, and most financial organizations are now fully embracing the basics of digital.
The problem, though, is that while doing digital well is a great differentiator, it removes one of the relatively simple ways they used to get to know your customers — face-to-face interaction.
Enter stage right: Experience analytics.
Download this ebook to discover the various ways in which financial services organizations can use experience analytics to:
- Analyze in intricate detail exactly how prospects and customers use your website, app and other digital touchpoints
- Collect granular data on individual mouse clicks, hovers, app taps, scrolls and more
- Aggregate and enrich the data across different subsets of your audiences to uncover actionable insight