In the highly-competitive digital arena, forward-thinking stakeholders are digging deep into the behavior and decision-making processes of their website visitors and app users to enhance the customer experience and increase ROI.
Drilling into the in-page or in-app behavior captured by Clicktale technology – we dissect the visitor decision-making process and deliver in-depth and actionable insights to impact your bottom line. Understanding digital consumer psychology enables you to:
- Better identify visitor state of mind and intent to encourage conversions
- Pinpoint factors that affect movement down the funnel
- Uncover behavioral characteristics distinguishing converters from non-converters
- Refine content with insights into different visitor personas