The average consumer spends upwards of three hours a day browsing on their smartphone. So it’s vital that brands not only understand where their consumers are shopping, but how those environments impact upon their psychological experiences.
In partnership with Oracle Marketing Cloud, this e-book explores how mobile shopping impacts customer perception and uncovers three ways to put your consumer in context.
Download the e-book to discover:
- Why customers make emotional, not rational, decisions
- How mobile devices alter customer behaviors
- The importance of understanding the physical environments customers are shopping in, and how it affects their psychological experiences