RingCentral, a leading provider of global enterprise cloud communications and collaboration solutions, was in need of a holistic view of customer behavior — based on quantitative and qualitative data — that would provide intelligent and actionable insights into how customers interacted and journeyed through the website.
Read this case study to discover how they achieved:
- A substantial 25% increase in conversion rate on one of the main lead generation mechanisms
- The identification of the website’s strongest and most engaging elements
- A streamlined customer journey using behavioral customer data and the implementation of “best practice” processes