Streamlining RingCentral’s customer journey using behavioral data

RingCentral, a leading provider of global enterprise cloud communications and collaboration solutions, was in need of a holistic view of customer behavior — based on quantitative and qualitative data — that would provide intelligent and actionable insights into how customers interacted and journeyed through the website.

Read this case study to discover how they achieved:

  • A substantial 25% increase in conversion rate on one of the main lead generation mechanisms
  • The identification of the website’s strongest and most engaging elements
  • A streamlined customer journey using behavioral customer data and the implementation of “best practice” processes
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