By integrating data science, personalization and high-value membership commerce, TechStyle Fashion Group has reimagined the entire business cycle of fashion retail.
TechStyle has five million active members and shipped 80 million products in 2017 across its e-commerce sites – including Fabletics, Shoedazzle, JustFab and FabKids.
Traci Inglis, CMO at TechStyle, explains how they leveraged experience analytics to achieve:
- A massive 4.5% rise in the customer conversion rate, 1.5x the industry average, on top of existing sales.
- An enhanced customer experience, using experiential data to improve the registration and checkout processes
- The identification and resolution of UX issues affecting the website and customer data