Reinventing the online fashion business with customer experience analytics

By integrating data science, personalization and high-value membership commerce, TechStyle Fashion Group has reimagined the entire business cycle of fashion retail.

TechStyle has five million active members and shipped 80 million products in 2017 across its e-commerce sites – including Fabletics, Shoedazzle, JustFab and FabKids.

Traci Inglis, Brand President, JustFab & Shoedazzle at TechStyle Fashion Group, explains how they leveraged experience analytics to achieve:

  • A massive 4.5% rise in the customer conversion rate, 1.5x the industry average, on top of existing sales.
  • An enhanced customer experience, using experiential data to improve the registration and checkout processes
  • The identification and resolution of UX issues affecting the website and customer data
Talk to us to explore how customer experience analytics can improve your business