In the brick and mortar world, it’s easy to watch the paths your customers take in your store, to understand which products they pick up and examine before ultimately purchasing or not. In the digital world, it’s infinitely trickier to solve visual merchandising problems.
Path Identification, a feature within the Clicktale Experience Cloud, that identifies in-page paths, behavioral patterns and critical junctures, particularly the paths that are leading to or derailing conversions or engagement. Digital stakeholders can now:
- Visualize the most popular paths on the page
- Uncover previously unknown paths with significant impact
- Investigate problematic paths or specific elements on the page
- Identify opportunities in customer journeys without involving IT