Path Identification is a new feature in the Clicktale Experience Cloud that identifies in-page paths and behavioral patterns, particularly the paths that are leading to or derailing conversions or engagement. With a simple click of a button, understand if the elements on your pages are properly positioned for maximum impact. No IT or coding is necessary.
Watch this quick video to learn how Path Identification is enabling Clicktale customers to:
- Visualize the most popular paths on the page
- Uncover previously unknown (“least popular”) paths with significant impact
- Investigate problematic paths or specific elements on the page