Digital is the battleground where customers are won and lost. It is imperative that brands push the boundaries of customer experience in order to deliver for their customers, increase loyalty, and drive lifetime value.
Watch the webinar, in partnership with Argyle Executive Forum, on how to leverage data science to deliver superior digital experiences. Alex Allen, CMO at Spring Venture Group, and Dr. Shira Agasi, Data Scientist at Clicktale, explain:
- The challenges associated with aligning your organization to look through the lens of the customer
- Their approach to deriving meaningful human insight from digital channels
- The datasets, solutions and models that can help drive transformation
- How to use all of the above to deliver better experiences and increase lifetime customer value