As a holding company specializing in the sale of health and life insurance, for Spring Venture Group, understanding its customers and offering them the most appropriate product is key.
Read their case study to find out how they utilize digital interaction data to:
- Predict offline actions in order to determine which behaviors are indicative of a higher level of intent to purchase, and in turn drive lifetime customer value
- Improved customer journey across all touchpoints – paid media, form conversion, conversion and CRM, to lead routing and offline conversation
- Identify online customer behaviors that link directly to offline intent, including mean typing speed, typing duration and hesitation