How T-Mobile uses Clicktale to affect change in digital behavior

 
World-leading telecomms provider T-Mobile was looking to gauge digital user behaviors, understand the meaning behind these behaviors, and ultimately perfect the digital experience.

In this short interview, Giles Richardson, VP Digital Journeys at T-Mobile discusses how he uses Clicktale to extract meaningful insight from digital experience data and affect change in customers' complex digital journeys.

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