Internal advocacy of customer experience analytics can prove ROI

A leading British financial institution has proven the value of organization-wide analysis of customer data, and the monetary value it can bring to the business.

Research by Aberdeen says that 95 percent of businesses struggle to use their customer data effectively. But managing to overcome this can see a 6.1% growth in profit margin per customer.

Watch the full story of how RBS used internal digital advocacy to prove the business value of customer experience analytics.

Talk to us to explore how customer experience analytics can improve your business