By 2020, 85 per cent of our interactions with brands are expected to occur through digital channels. This has triggered a race to transformation programmes addressing infrastructure, data, technology, personnel and approaches which better serve today’s customer… But in a world where brand-to-customer contact is increasingly through digital touchpoints, are we losing sight of the human at the heart of the experience?
Download the webinar to hear leading brands like CIBC and ezCater discuss:
- Their approach to tackling the growing disconnect between consumer and brand
- Why, in the modern digital era, we need to be thinking experience-first
- How to utilise digital interaction data from multiple channels to deliver better customer experiences