Digital experience series - Episode 5: Psychographics vs. demographics

In the penultimate episode of our six part series on digital experience, we explain how personality types form the backbone of our understanding of digital body language. But we need to analyze a lot of data and a lot of patterns before we get to understand the personality types that engage with out pages.

Watch the webinar now to discover:

  • How personality provides a consistent lynchpin in the volatile world of behavioral data.
  • How brands can start the process of behaviorally optimizing their sites
  • The behavioral patterns different personality types display on digital channels
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