Watch the fourth episode of the Clicktale and BounceX webinar series, Digital experience: through the behavioral lens.
In this first episode, Dr Liraz Margalit, Head of Behavioral Research at Clicktale, explores:
- The essential role memory, emotion and habit play in online decision-making
- How to smooth over the complex interplay between all these psychological forces
- Tactics for strategists to uncover the intent behind raw behavioral data.