Digital Experience: 7 essentials for 2018 and beyond

There’s a lot of talk in marketing circles — in conference keynotes, on industry blogs and news sites — about experience. And not all of it is easy listening.

And getting digital experiences right should be a priority — research by Aberdeen Group has shown that delivering a good digital experience results in up to 15% uplift in customer retention rates.

In this e-book, we will set the record straight, outlining the seven absolute essentials of digital experience for 2018 and beyond, including:

  • Why we need to put customer needs before marketing goals
  • How to align experiences to human emotions
  • Why customer-centricity should underpin every CX strategy


Talk to us to explore how customer experience analytics can improve your business