There’s a lot of talk in marketing circles — in conference keynotes, on industry blogs and news sites — about experience. And not all of it is easy listening.
And getting digital experiences right should be a priority — research by Aberdeen Group has shown that delivering a good digital experience results in up to 15% uplift in customer retention rates.
In this e-book, we will set the record straight, outlining the seven absolute essentials of digital experience for 2018 and beyond, including:
- Why we need to put customer needs before marketing goals
- How to align experiences to human emotions
- Why customer-centricity should underpin every CX strategy