There’s a lot of talk in marketing circles — in conference keynotes, on industry blogs and news sites — about experience. And not all of it is easy listening.
And getting digital experiences right is more crucial than ever — here we explore seven essentials of digital experience in 2019. When these essentials are in place, brands can begin to create superior experiences for the modern consumer.
In this e-book, we will set the record straight, outlining the seven absolute essentials of digital experience for 2019:
- Why customer-centricity should underpin every CX strategy
- Why we need to put customer needs before marketing goals
- How to unify data across your organization
- Why you need to think beyond 'mobile'
- How to drive consistency across all customer touchpoints
- The convergence of data science and marketing
- How to align experiences to human emotion