Beyond Conversion: How to harness digital body language

Businesses keep measuring conversion because it’s easy; it’s a straightforward metric that is simple to determine. But, in fact, conversion tells us very little about our customers’ true digital experience.

Watch the AMA-hosted webinar with Clicktale CMO, Geoff Galat, as he explores why brands such as Adobe, Adidas, Avis, Jansport, Microsoft and RBS are :

  • Leveraging new data sets and viewing your digital properties through the lens of the customer
  • Uncovering the customer behavior patterns that result in black holes and lost revenues
  • Segmenting audiences by their mindset and intent, not just by past purchase history
  • Building an experience-first, data-led culture within your organizations

Watch the webinar now!

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