Businesses keep measuring conversion because it’s easy; it’s a straightforward metric that is simple to determine. But, in fact, conversion tells us very little about our customers’ true digital experience.
Watch the AMA-hosted webinar with Clicktale CMO, Geoff Galat, as he explores why brands such as Adobe, Adidas, Avis, Jansport, Microsoft and RBS are :
- Leveraging new data sets and viewing your digital properties through the lens of the customer
- Uncovering the customer behavior patterns that result in black holes and lost revenues
- Segmenting audiences by their mindset and intent, not just by past purchase history
- Building an experience-first, data-led culture within your organizations
Watch the webinar now!