2017 CMO Webinar: Why conversion rates matter less than you think

Listen now to a brief presentation by Dr. Liraz Margalit, Web Psychologist & Head of Behavioral Analytics at Clicktale, and the lively discussion which followed, with panel members:

  • Mike Hoyles, Vice President, Digital Sears Canada
  • Alejandro Juarez, Head of Communication and Education at United Healthcare
  • Karen Rennie, Head of Digital Marketing - Business Advantage, Staples Canada
  • Katherine Wright, Vice President, Marketing & Communications, Wells Fargo
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