Mobile web: new design strategies that drive revenue and engagement

Mobile web design is a whole new world for web designers and user experience experts.  In a recent webcast, Clicktale, Forrester Research, and the American Marketing Association, explored these differences in detail.

The webcast explored how mobile phones are diverging from PCs both in terms of what they can do and how consumers use them. Online businesses are fast realizing that they need a unique approach to designing smartphone and tablet-optimized websites. To address this, designers are embracing Mobile First. Mobile First doesn't necessarily mean that mobile is their highest priority, but rather that it is top of mind from the beginning.

Check out this webcast to learn:

  • What does Mobile First mean?
  • What is the role of analytics in designing and delivering future mobile services?
  • How Clicktale Touch™ is helping leading websites to reveal how visitors behave on smartphone and tablets, compared to desktop?

Julie Ask, Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals, Forrester Research, Inc.

Hadas Sheinfeld
, Vice President of Product Management, Clicktale

Anthony Salas, American Marketing Association

Talk to us to explore how customer experience analytics can improve your business