As even more consumers flip between different devices and browse in increasingly varied settings, brands must think about how to appeal to their consumers in a much broader variety of contexts.
These changing contexts result in a whole host of purchasing mindsets, with customers browsing via their phone in bed making completely different decisions to one stress-shopping at their office desk. This puts brands at a serious disadvantage, making it harder than ever to map consumer moods and ensure that customers walk away with a positive experience.
So just how can marketers address this issue and use the available data to appeal to their consumers across a variety of different context?
That’s the question we set out to answer in our ebook, The Consumer in Context. Co-authored with Oracle, The Consumer in Context provides three quick-fire steps to understand your consumers’ mindsets no matter when, or where, they choose to shop.